Amplitude vs mParticle: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Amplitude | mParticle |
|---|---|---|
| tier 1 | $61/mo — Up to 150k monthly tracked users, cohort syncing, session replay | On request — Core SDK data ingestion, real-time identity resolution, standard marketing connectors |
| tier 2 | On request — Predictive analytics, automated behavioral clustering, custom MTU tiers | On request — Predictive audience segmentation, data governance rules, warehouse sync, 24/7 dedicated support |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Amplitude if
- Product managers and growth teams conducting deep behavioral cohort segmentation
- Digital businesses combining user event analytics with live A/B feature experimentation
Choose mParticle if
- Mobile-first enterprise brands managing customer identity across native apps and websites
- Growth marketers activating real-time behavioral segments into Braze, Klaviyo, and ad platforms
Where each one disappoints
Amplitude
- Small websites looking for simple cookie-free traffic counters
mParticle
- Simple WordPress blogs with no registered user accounts or mobile apps
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.