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OptinMonster vs Tally: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanOptinMonsterTally
tier 1 $16/mo — 1 site, 2,500 pageviews, unlimited campaigns, lightbox popups, list segmentation $29/mo — Unlimited forms & responses, remove Tally branding, custom domains, partial submissions, team workspaces
tier 2 $32/mo — 2 sites, 10,000 pageviews, floating bars, inline forms, monster effects, A/B testing
tier 3 $58/mo — 3 sites, 25,000 pageviews, Exit-Intent technology, mobile-specific campaigns, countdown timers
tier 4 $99/mo — 5 sites, 100,000 pageviews, on-site retargeting, real-time personalization, coupon wheels

read from both vendors' pricing pages · 22 Aug 2026 · how we verify

Choose OptinMonster if

  • Ecommerce brands, bloggers, and publishers converting abandoning website visitors into email subscribers
  • Marketers leveraging advanced behavior triggers like Exit-Intent, scroll depth, and geolocation targeting

Choose Tally if

  • Founders, creators, and product teams wanting a clean, Notion-style form builder with zero paywalls on responses
  • Users collecting leads, feedback, and registrations with markdown formatting and conditional logic for free

Where each one disappoints

OptinMonster

  • Data engineering teams building distributed Apache Spark data pipelines

Tally

  • High-concurrency programmatic video ad rendering pipelines

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

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