Metricool vs SparkToro: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Metricool | SparkToro |
|---|---|---|
| tier 1 | Free — 1 brand, 20 posts a month, 5 competitors, 30 days of analytics; no LinkedIn or X | Free — 3 reports a month, single user, preview data only |
| tier 2 | €16/mo — From €16 — 10 brands, unlimited publishing, 100 competitors, LinkedIn | $38/mo — 4 reports a month, all data types, MCP access |
| tier 3 | €43/mo — From €43 — 50 brands, approvals, Looker Studio connector, API | $112/mo — 25 reports a month, 10 users, persona builder |
| tier 4 | On request — White label, dedicated manager | $225/mo — 250 reports a month, 100 users, SSO and SCIM |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Metricool if
- Agencies managing many brands — 50 on the €43 tier is generous
- Anyone who wants competitor tracking inside a scheduler rather than as a separate tool
Choose SparkToro if
- Teams choosing where to advertise or pitch
Where each one disappoints
Metricool
- Teams whose main channel is LinkedIn or X — both are excluded from the free plan
SparkToro
- Anyone needing real-time mention alerts
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.