Mailchimp vs Omnisend: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Mailchimp | Omnisend |
|---|---|---|
| tier 1 | Free — Up to 250 contacts, 500 sends a month | Free — 250 contacts, 500 emails/month, pre-built ecommerce automations |
| tier 2 | $11.05/mo — From $11.05/mo for 12 months, 500 contacts included | $16/mo — 500 contacts, 6,000 emails/month, AI subject generator, 24/7 priority support |
| tier 3 | $17/mo — From $17/mo for 12 months, 500 contacts included | $59/mo — 2,500 contacts, unlimited emails, free SMS credits, advanced reporting |
| tier 4 | $297.5/mo — From $297.50/mo for 12 months, 10,000 contacts included | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Mailchimp if
- Small lists — the free tier covers 250 contacts indefinitely
- Teams that want templates and automation without an implementation project
Choose Omnisend if
- E-commerce merchants on Shopify and WooCommerce looking for pre-built automated email and SMS recipes
- Stores wanting an easier and more affordable alternative to Klaviyo
Where each one disappoints
Mailchimp
- Anyone budgeting past year one — the listed prices are twelve-month introductory rates, and the bill scales with contacts, not sends
Omnisend
- B2B SaaS companies sending personalized plain-text cold sales sequences
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.