Lusha vs ZoomInfo: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Lusha | ZoomInfo |
|---|---|---|
| tier 1 | $36/mo — 480 credits per user/year, list export to CSV, email tracking | On request — Core B2B database, direct phone numbers, email addresses |
| tier 2 | $69/mo — 960 credits per user/year, direct CRM integration, team sharing | On request — Org charts, company tech stack details, buyer intent signals |
| tier 3 | On request — Unlimited contact credits, intent data, bulk CSV enrichment API | On request — Website visitor deanonymization, custom intent topics, real-time webhooks |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Lusha if
- Outbound SDRs needing verified mobile numbers for cold outreach calling
- Recruiters and sales reps prospecting directly on LinkedIn
Choose ZoomInfo if
- Enterprise B2B sales teams requiring extensive verified organizational hierarchies
- GTM leaders using buyer intent data to drive account-based marketing campaigns
Where each one disappoints
Lusha
- B2C companies looking for consumer contact information
ZoomInfo
- Early-stage startups with annual budgets under $15,000
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.