Looker Studio vs Whatagraph: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Looker Studio | Whatagraph |
|---|---|---|
| tier 1 | Free — Free for all users, unlimited reports and dashboards | €699/mo — From €699 a month, billed annually |
| tier 2 | $9/mo — $9 per user per project per month — Google Cloud support, CMEK | On request — Custom, billed annually |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Looker Studio if
- Teams whose data already lives in Google products
Choose Whatagraph if
- Agencies that must present under their own brand
Where each one disappoints
Looker Studio
- Non-Google sources — connectors are third-party and paid
Whatagraph
- Small teams — the only self-serve plan starts at €699/mo billed annually
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.