Looker Studio vs Metabase: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Looker Studio | Metabase |
|---|---|---|
| tier 1 | Free — Free for all users, unlimited reports and dashboards | $90/mo — Includes 5 users ($5/user extra), embedded analytics, SSO, granular permissions |
| tier 2 | $9/mo — $9 per user per project per month — Google Cloud support, CMEK | $500/mo — Dedicated customer success manager, audit logs, automated data sandboxing, priority support |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Looker Studio if
- Teams whose data already lives in Google products
Choose Metabase if
- Startups and tech teams wanting an easy-to-use self-hosted or cloud BI tool for internal dashboards
- Marketing and operations managers needing interactive charts without SQL expertise
Where each one disappoints
Looker Studio
- Non-Google sources — connectors are third-party and paid
Metabase
- Teams looking for automated cold email deliverability and mailbox warmup
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.