HubSpot CRM vs Keap: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
HubSpot CRM Leading inbound CRM platform connecting sales pipelines, marketing automation, and customer support pricingfree tierapi checked 22 Aug 2026 $20 
Keap Small business CRM combining automated lead follow-ups, payment processing, and appointment booking pricingfree tierapi checked 22 Aug 2026 $199 Pricing side by side
| Plan | HubSpot CRM | Keap |
|---|---|---|
| tier 1 | $20/mo — 2 paid users, deal pipeline, simple automation, email tracking, meeting scheduling | $289/mo — Includes 2 users, 1,500 contacts, visual sales pipeline, advanced automations, payment invoices |
| tier 2 | $500/mo — 5 paid users, omnichannel sequences, custom reporting, AI assistant, lead scoring | $199/mo — Includes 2 users, 1,500 contacts, landing page builder, automated text & email follow-ups |
| tier 3 | $1500/mo — 10 paid users, predictive lead scoring, custom objects, advanced permissions, SSO | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose HubSpot CRM if
- Fast-growing businesses and startups seeking a powerful, unified CRM connecting sales, marketing, and customer service
- Sales leaders wanting visual pipeline deal tracking, automated email logging, and meeting schedulers
Choose Keap if
- Service businesses, consultants, and contractors wanting combined CRM, client billing, appointment scheduling, and automated reminders
- Small business owners looking to eliminate lead drop-offs with hands-off automated SMS and email follow-ups
Where each one disappoints
HubSpot CRM
- Freelancers who only need a single static text notes document
Keap
- Enterprise engineering teams running Kubernetes cluster workloads
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.