Hotjar vs PostHog: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Hotjar | PostHog |
|---|---|---|
| tier 1 | $39/mo — 100 daily sessions, filter recordings by events, unlimited heatmaps | Free — Up to 1M events/mo, 5,000 session replays/mo, full analytics suite, self-hosting option |
| tier 2 | $99/mo — 500 daily sessions, custom user attributes, Frustration Signals (rage clicks) | $20/mo — Usage-based tiering above free allowance, volume discounts, group analytics, priority support |
| tier 3 | $213/mo — Custom session volume, funnel drop-off analytics, single sign-on, dedicated training | $450/mo — Dedicated cloud instance, custom data retention, SSO, team training, enterprise SLA |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Hotjar if
- CRO specialists, UX designers, and marketers discovering why website visitors drop off
- Product teams capturing qualitative user feedback via non-intrusive on-page survey popups
Choose PostHog if
- Software engineers and growth product managers wanting analytics, session replay, and flags in one SDK
- Privacy-conscious companies seeking self-hosted or EU-hosted product analytics
Where each one disappoints
Hotjar
- Data engineers building enterprise data pipelines to BigQuery
PostHog
- Non-technical marketers managing print flyer distributions
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.