Heap vs VWO: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Heap | VWO |
|---|---|---|
| tier 1 | On request — Full event autocapture, funnel charts, retention analysis | $356/mo — Up to 50k MTU, A/B testing, heatmaps, visual editor |
| tier 2 | On request — Illuminate AI insights, account-level analytics, data warehouse sync | $790/mo — Up to 100k MTU, multivariate testing, advanced audience segmentation |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Heap if
- Product and marketing teams wanting retroactive analysis without waiting for engineering to tag events
- E-commerce and SaaS brands identifying unexpected conversion bottlenecks
Choose VWO if
- CRO specialists and ecommerce growth teams running structured A/B testing programs
- Marketing teams combining quantitative test results with qualitative session recordings
Where each one disappoints
Heap
- Teams needing bare-bones server-to-server webhook tracking with no browser frontend
VWO
- Low-traffic websites where achieving statistical significance is impossible
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.