Heap vs PostHog: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Heap | PostHog |
|---|---|---|
| tier 1 | On request — Full event autocapture, funnel charts, retention analysis | Free — Up to 1M events/mo, 5,000 session replays/mo, full analytics suite, self-hosting option |
| tier 2 | On request — Illuminate AI insights, account-level analytics, data warehouse sync | $20/mo — Usage-based tiering above free allowance, volume discounts, group analytics, priority support |
| tier 3 | — | $450/mo — Dedicated cloud instance, custom data retention, SSO, team training, enterprise SLA |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Heap if
- Product and marketing teams wanting retroactive analysis without waiting for engineering to tag events
- E-commerce and SaaS brands identifying unexpected conversion bottlenecks
Choose PostHog if
- Software engineers and growth product managers wanting analytics, session replay, and flags in one SDK
- Privacy-conscious companies seeking self-hosted or EU-hosted product analytics
Where each one disappoints
Heap
- Teams needing bare-bones server-to-server webhook tracking with no browser frontend
PostHog
- Non-technical marketers managing print flyer distributions
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.