FullStory vs Mouseflow: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
FullStory Enterprise digital experience intelligence platform with behavioral analytics and session replay pricingfree tierapi checked 22 Aug 2026 On request 
Mouseflow Behavior analytics tool featuring automated Friction Scores, Form Analytics, and heatmaps pricingfree tierapi checked 22 Aug 2026 $39 Pricing side by side
| Plan | FullStory | Mouseflow |
|---|---|---|
| tier 1 | On request — Full autocapture, journey mapping, frustration signals, privacy masking, enterprise SLA | $39/mo — 5,000 recorded sessions/month, 1 website, 3 months storage, form analytics |
| tier 2 | — | $129/mo — 15,000 recorded sessions/month, 3 websites, friction score engine |
| tier 3 | — | $259/mo — 50,000 recorded sessions/month, 50 websites, custom user tagging, API |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose FullStory if
- Enterprise product teams, ecommerce brands, and banks requiring high-fidelity session replay and error analysis
- Organizations demanding strict privacy masking and SOC 2 Type II data compliance
Choose Mouseflow if
- CRO specialists optimizing multi-step checkout and lead capture form conversion rates
- Marketing teams needing automated friction detection and visual user session replays
Where each one disappoints
FullStory
- Small blogs wanting basic pageview counters
Mouseflow
- Teams looking for cold email outreach and deliverability monitoring
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.