FullStory vs Heap: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | FullStory | Heap |
|---|---|---|
| tier 1 | On request — Full autocapture, journey mapping, frustration signals, privacy masking, enterprise SLA | On request — Full event autocapture, funnel charts, retention analysis |
| tier 2 | — | On request — Illuminate AI insights, account-level analytics, data warehouse sync |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose FullStory if
- Enterprise product teams, ecommerce brands, and banks requiring high-fidelity session replay and error analysis
- Organizations demanding strict privacy masking and SOC 2 Type II data compliance
Choose Heap if
- Product and marketing teams wanting retroactive analysis without waiting for engineering to tag events
- E-commerce and SaaS brands identifying unexpected conversion bottlenecks
Where each one disappoints
FullStory
- Small blogs wanting basic pageview counters
Heap
- Teams needing bare-bones server-to-server webhook tracking with no browser frontend
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.