Fathom Analytics vs Mixpanel: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Fathom Analytics | Mixpanel |
|---|---|---|
| tier 1 | $15/mo — Up to 100,000 monthly pageviews, up to 50 sites, uptime monitoring | $28/mo — Up to 100M monthly events, unlimited saved reports, cohort modeling |
| tier 2 | $25/mo — Up to 200,000 monthly pageviews, up to 50 sites, unlimited email reports | $833/mo — Advanced data governance, single sign-on (SSO), automated anomaly detection |
| tier 3 | $55/mo — Up to 500,000 monthly pageviews, priority customer support | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Fathom Analytics if
- Companies, bloggers, and agencies seeking elegant, privacy-first web analytics without cookie popups
- Teams looking for integrated website uptime monitoring and fast page performance
Choose Mixpanel if
- SaaS and mobile app teams analyzing user onboarding drop-offs and feature adoption
- Growth marketers connecting marketing campaign source data with product retention
Where each one disappoints
Fathom Analytics
- Product managers needing granular behavioral cohort retention curves
Mixpanel
- Content blogs only needing basic pageview and bounce rate metrics
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.