Kit vs Mailchimp: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Kit | Mailchimp |
|---|---|---|
| tier 1 | $29/mo — Up to 1,000 subscribers, unlimited visual automations, 1 additional team member, digital product sales | Free — Up to 250 contacts, 500 sends a month |
| tier 2 | $59/mo — Up to 1,000 subscribers, newsletter referral network, subscriber scoring, advanced reporting | $11.05/mo — From $11.05/mo for 12 months, 500 contacts included |
| tier 3 | $119/mo — Over 10,000 subscribers, dedicated deliverability consulting, custom template design | $17/mo — From $17/mo for 12 months, 500 contacts included |
| tier 4 | — | $297.5/mo — From $297.50/mo for 12 months, 10,000 contacts included |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Kit if
- Professional creators, course authors, and podcasters building automated email funnels and selling digital products
- Newsletter operators scaling audience growth organically through the Kit Creator Network cross-recommendations
Choose Mailchimp if
- Small lists — the free tier covers 250 contacts indefinitely
- Teams that want templates and automation without an implementation project
Where each one disappoints
Kit
- Heavy B2B enterprises using complex custom on-premise ERP databases
Mailchimp
- Anyone budgeting past year one — the listed prices are twelve-month introductory rates, and the bill scales with contacts, not sends
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.