CleverTap vs Customer.io: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | CleverTap | Customer.io |
|---|---|---|
| tier 1 | $1200/mo — Up to 100,000 MAU, automated behavioral segmentation, push, email, in-app messaging | $100/mo — From $100/mo for 5,000 profiles (people and objects) |
| tier 2 | $3000/mo — Predictive AI segmentation, emotional intent scoring, multi-language support, dedicated CSM | $1000/mo — From $1,000/mo billed yearly — custom profile volume |
| tier 3 | — | On request — Dedicated infrastructure and support |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose CleverTap if
- High-scale consumer mobile apps in ecommerce, streaming, gaming, and on-demand delivery
- Product and retention managers driving long-term customer engagement and repeat orders
Choose Customer.io if
- Product teams triggering messages off events rather than segments
- Funded startups under $10M raised — the first year is free
Where each one disappoints
CleverTap
- Low-volume high-ticket B2B account executives
Customer.io
- Products with many objects per user — profiles count objects too, not just people
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.