Clay vs Persana AI: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Clay | Persana AI |
|---|---|---|
| tier 1 | Free — 500 actions a month, unlimited seats and tables | $99/mo — 2,500 waterfall enrichment credits/mo, AI personalization engine |
| tier 2 | $60/mo — From 15,000 actions a month | $249/mo — 10,000 credits/mo, intent signals, multi-inbox sync, team sharing |
| tier 3 | $205/mo — From 40,000 actions a month, CRM auto-sync | $599/mo — Custom data waterfall, dedicated CSM, CRM bi-directional sync |
| tier 4 | On request — Custom action volume | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Clay if
- Outbound teams that already know their ICP
- Agencies building lists for several clients
Choose Persana AI if
- Outbound sales teams needing high-accuracy mobile phone numbers
- Growth marketers orchestrating multi-source waterfall data enrichment
Where each one disappoints
Clay
- Anyone expecting a finished CRM — Clay is upstream of one
- Small teams — the action slider raises the price fast above the $60 entry
Persana AI
- Affiliate website keyword rank tracking
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.