Clay vs Instantly: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Clay | Instantly |
|---|---|---|
| tier 1 | Free — 500 actions a month, unlimited seats and tables | $47/mo — Unlimited mailboxes, 1,000 contacts, 5,000 emails a month |
| tier 2 | $60/mo — From 15,000 actions a month | $97/mo — 25,000 contacts, 125,000 emails a month |
| tier 3 | $205/mo — From 40,000 actions a month, CRM auto-sync | $358/mo — 100,000 contacts, 500,000 emails a month |
| tier 4 | On request — Custom action volume | $47/mo — From 1,500 credits a month, sold separately |
| tier 5 | — | $94/mo — From $94/mo, then $194 and $555 |
| tier 6 | — | On request — Custom volume, private deliverability network |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Clay if
- Outbound teams that already know their ICP
- Agencies building lists for several clients
Choose Instantly if
- Agencies running outbound across many domains
Where each one disappoints
Clay
- Anyone expecting a finished CRM — Clay is upstream of one
- Small teams — the action slider raises the price fast above the $60 entry
Instantly
- Teams selling into markets where cold email is regulated tightly
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.