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Microsoft Clarity vs Mouseflow: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanMicrosoft ClarityMouseflow
tier 1 Free — Unlimited sessions, unlimited heatmaps, no sampling, AI summaries included $39/mo — 5,000 recorded sessions/month, 1 website, 3 months storage, form analytics
tier 2 $129/mo — 15,000 recorded sessions/month, 3 websites, friction score engine
tier 3 $259/mo — 50,000 recorded sessions/month, 50 websites, custom user tagging, API

read from both vendors' pricing pages · 22 Aug 2026 · how we verify

Choose Microsoft Clarity if

  • Website owners and growth marketers wanting unlimited free heatmaps and session recordings without sampling
  • Businesses needing fast GDPR-compliant UX diagnostics with zero monthly subscription cost

Choose Mouseflow if

  • CRO specialists optimizing multi-step checkout and lead capture form conversion rates
  • Marketing teams needing automated friction detection and visual user session replays

Where each one disappoints

Microsoft Clarity

  • Companies looking for automated outbound cold calling software

Mouseflow

  • Teams looking for cold email outreach and deliverability monitoring

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

Other options