Brevo vs SmartWriter: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Brevo | SmartWriter |
|---|---|---|
| tier 1 | Free — 5,000 emails a month, unlimited contacts | $49/mo — 400 leads, up to 15 personalised lines per lead |
| tier 2 | $9/mo — From 5,000 emails a month | $79/mo — 1,200 leads |
| tier 3 | $18/mo — From 10,000 emails a month | $129/mo — 3,500 leads |
| tier 4 | $499/mo — From 150,000 emails a month | — |
| tier 5 | On request — Custom, full data control | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Brevo if
- Anyone with a large list mailed rarely — contacts are not the billing unit
- Small senders: 5,000 emails a month costs nothing
Choose SmartWriter if
- Outbound teams whose reply rates died from templates
Where each one disappoints
Brevo
- High-frequency senders — the jump from Standard to Professional is $18 to $499
SmartWriter
- Very large lists — per-lead cost adds up quickly
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.