Attio vs HubSpot CRM: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Attio | HubSpot CRM |
|---|---|---|
| tier 1 | Free — Up to 3 users, automatic email & calendar sync, standard relationship intelligence | $20/mo — 2 paid users, deal pipeline, simple automation, email tracking, meeting scheduling |
| tier 2 | $34/mo — Unlimited custom objects, automated workflows, dynamic list filters, webhooks | $500/mo — 5 paid users, omnichannel sequences, custom reporting, AI assistant, lead scoring |
| tier 3 | $69/mo — Advanced reporting, team permissions, AI-assisted lead scoring, priority support | $1500/mo — 10 paid users, predictive lead scoring, custom objects, advanced permissions, SSO |
| tier 4 | $139/mo — SSO, custom data residency, dedicated success architect, enterprise SLA | — |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Attio if
- Tech startups, product-led companies, and modern GTM teams wanting a highly customizable CRM
- Teams needing automatic email and calendar timeline extraction without manual logging
Choose HubSpot CRM if
- Fast-growing businesses and startups seeking a powerful, unified CRM connecting sales, marketing, and customer service
- Sales leaders wanting visual pipeline deal tracking, automated email logging, and meeting schedulers
Where each one disappoints
Attio
- Brick-and-mortar retail shops looking for offline register POS hardware
HubSpot CRM
- Freelancers who only need a single static text notes document
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.