Apptivo vs Insightly: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apptivo | Insightly |
|---|---|---|
| tier 1 | $10/mo — Per user/mo ($8 billed annually), 18 apps included, 100 custom fields, standard reports | $29/mo — Per user/mo billed annually, lead routing, milestone tracking, email templates, mobile app |
| tier 2 | $15/mo — Per user/mo ($12 billed annually), 46 apps, workflow automation, third-party integrations | $49/mo — Per user/mo billed annually, advanced workflow automation, custom reporting, lead assignment rules |
| tier 3 | $25/mo — Per user/mo ($20 billed annually), 57 apps, dedicated account manager, enterprise SLA | $99/mo — Per user/mo billed annually, unlimited workflow rules, custom validation, dedicated priority support |
read from both vendors' pricing pages · 25 Aug 2026 · how we verify
Choose Apptivo if
- Small businesses seeking an affordable all-in-one platform for CRM, estimating, and invoicing
- Field service contractors managing customer estimates, contracts, and payment collection
Choose Insightly if
- Agencies and professional services firms needing a CRM that transitions closed sales directly into project management
- Growing B2B companies requiring robust workflow automations without enterprise complexity
Where each one disappoints
Apptivo
- High-volume programmatic display ad network bidding algorithms
Insightly
- Solo TikTok creators looking for 10-second video caption filters
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.