Apollo.io vs Unify GTM: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apollo.io | Unify GTM |
|---|---|---|
| tier 1 | Free — 900 credits per seat per year, 2 sequences | $499/mo — Website visitor tracking, intent signals, AI email generation, CRM sync |
| tier 2 | $49/mo — 30,000 credits per seat per year, unlimited sequences | $999/mo — Full intent waterfall, autonomous SDR agents, custom playbooks, dedicated CSM |
| tier 3 | $79/mo — 48,000 credits per seat per year, call recording and AI insights | — |
| tier 4 | $119/mo — 72,000 credits per seat per year, minimum 3 seats, SSO | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Apollo.io if
- Teams that need data and sequencing from one vendor
Choose Unify GTM if
- B2B sales teams running warm outbound plays based on intent
- Demand generation directors converting anonymous website traffic into meetings
Where each one disappoints
Apollo.io
- Anyone with strict data-accuracy requirements — verify samples first
Unify GTM
- B2C retail product coupon broadcasts
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.