Apollo.io vs SalesTools.io: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apollo.io | SalesTools.io |
|---|---|---|
| tier 1 | Free — 900 credits per seat per year, 2 sequences | $69/mo — 500 contact credits per month, email sequence builder, LinkedIn automation, CRM sync |
| tier 2 | $49/mo — 30,000 credits per seat per year, unlimited sequences | $149/mo — 2,000 contact credits, buying intent alerts, A/B email testing, multi-user seats |
| tier 3 | $79/mo — 48,000 credits per seat per year, call recording and AI insights | $299/mo — 5,000 credits, custom intent triggers, dedicated account manager, API access |
| tier 4 | $119/mo — 72,000 credits per seat per year, minimum 3 seats, SSO | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Apollo.io if
- Teams that need data and sequencing from one vendor
Choose SalesTools.io if
- B2B sales teams prospecting accounts based on real-time buying signals and funding triggers
- Outbound reps combining LinkedIn touches and email sequences into unified campaigns
Where each one disappoints
Apollo.io
- Anyone with strict data-accuracy requirements — verify samples first
SalesTools.io
- Graphic designers creating print banner physical proofs
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.