Apollo.io vs Lusha: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apollo.io | Lusha |
|---|---|---|
| tier 1 | Free — 900 credits per seat per year, 2 sequences | $36/mo — 480 credits per user/year, list export to CSV, email tracking |
| tier 2 | $49/mo — 30,000 credits per seat per year, unlimited sequences | $69/mo — 960 credits per user/year, direct CRM integration, team sharing |
| tier 3 | $79/mo — 48,000 credits per seat per year, call recording and AI insights | On request — Unlimited contact credits, intent data, bulk CSV enrichment API |
| tier 4 | $119/mo — 72,000 credits per seat per year, minimum 3 seats, SSO | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Apollo.io if
- Teams that need data and sequencing from one vendor
Choose Lusha if
- Outbound SDRs needing verified mobile numbers for cold outreach calling
- Recruiters and sales reps prospecting directly on LinkedIn
Where each one disappoints
Apollo.io
- Anyone with strict data-accuracy requirements — verify samples first
Lusha
- B2C companies looking for consumer contact information
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.