Apollo.io vs Groove: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apollo.io | Groove |
|---|---|---|
| tier 1 | Free — 900 credits per seat per year, 2 sequences | $45/mo — Salesforce inbox sidebar, automated email cadences, calendar scheduling |
| tier 2 | $49/mo — 30,000 credits per seat per year, unlimited sequences | $85/mo — Built-in dialer, conversation intelligence, enterprise governance, Clari sync |
| tier 3 | $79/mo — 48,000 credits per seat per year, call recording and AI insights | — |
| tier 4 | $119/mo — 72,000 credits per seat per year, minimum 3 seats, SSO | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Apollo.io if
- Teams that need data and sequencing from one vendor
Choose Groove if
- Enterprise sales teams requiring native Salesforce architecture
- Revenue operations leaders demanding zero CRM data drift
Where each one disappoints
Apollo.io
- Anyone with strict data-accuracy requirements — verify samples first
Groove
- Solo founders looking for lightweight month-to-month email tools
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.