Apollo.io vs Factors AI: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apollo.io | Factors AI |
|---|---|---|
| tier 1 | Free — 900 credits per seat per year, 2 sequences | Free — Identify up to 1,000 accounts/month, basic website visitor identification |
| tier 2 | $49/mo — 30,000 credits per seat per year, unlimited sequences | $399/mo — Identify up to 5,000 accounts/month, G2/LinkedIn intent signals, CRM sync |
| tier 3 | $79/mo — 48,000 credits per seat per year, call recording and AI insights | $799/mo — Multi-touch revenue attribution, account-level journey analytics, custom integrations |
| tier 4 | $119/mo — 72,000 credits per seat per year, minimum 3 seats, SSO | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Apollo.io if
- Teams that need data and sequencing from one vendor
Choose Factors AI if
- B2B marketing leaders measuring true pipeline ROI across LinkedIn and Google Ads
- Revenue operations managers triggering automated sales follow-ups based on account intent
Where each one disappoints
Apollo.io
- Anyone with strict data-accuracy requirements — verify samples first
Factors AI
- Consumer mobile game developers analyzing in-app microtransactions
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.