Apollo.io vs Breadcrumbs: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apollo.io | Breadcrumbs |
|---|---|---|
| tier 1 | Free — 900 credits per seat per year, 2 sequences | Free — Score up to 10,000 contacts, 1 scoring model, standard CRM integration |
| tier 2 | $49/mo — 30,000 credits per seat per year, unlimited sequences | $890/mo — Score up to 100,000 contacts, unlimited scoring models, time-decay scoring, webhook triggers |
| tier 3 | $79/mo — 48,000 credits per seat per year, call recording and AI insights | $2400/mo — Unlimited contacts, multi-CRM sync, custom predictive ML algorithms, dedicated strategist |
| tier 4 | $119/mo — 72,000 credits per seat per year, minimum 3 seats, SSO | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Apollo.io if
- Teams that need data and sequencing from one vendor
Choose Breadcrumbs if
- Revenue operations managers wanting no-code control over lead scoring without writing custom code
- B2B SaaS companies implementing time-decay scoring based on recent product and email activity
Where each one disappoints
Apollo.io
- Anyone with strict data-accuracy requirements — verify samples first
Breadcrumbs
- Automated mass audio transcription
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.