Apollo.io vs BetterContact: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apollo.io | BetterContact |
|---|---|---|
| tier 1 | Free — 900 credits per seat per year, 2 sequences | $49/mo — 500 verified contact credits per month, waterfall enrichment across 20+ sources |
| tier 2 | $49/mo — 30,000 credits per seat per year, unlimited sequences | $149/mo — 2,000 verified credits, CSV bulk upload, webhook integrations, phone number enrichment |
| tier 3 | $79/mo — 48,000 credits per seat per year, call recording and AI insights | $399/mo — 6,000 verified credits, high-speed API endpoints, dedicated technical support |
| tier 4 | $119/mo — 72,000 credits per seat per year, minimum 3 seats, SSO | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Apollo.io if
- Teams that need data and sequencing from one vendor
Choose BetterContact if
- Outbound sales teams needing the highest possible email and mobile phone match rates
- RevOps professionals automating waterfall lead enrichment workflows in Clay or n8n
Where each one disappoints
Apollo.io
- Anyone with strict data-accuracy requirements — verify samples first
BetterContact
- Local retail shops printing in-store coupon flyers
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.