ActiveCampaign vs SmartWriter: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | ActiveCampaign | SmartWriter |
|---|---|---|
| tier 1 | $15/mo — 1 user | $49/mo — 400 leads, up to 15 personalised lines per lead |
| tier 2 | $49/mo — 1 user | $79/mo — 1,200 leads |
| tier 3 | $79/mo — 3 users | $129/mo — 3,500 leads |
| tier 4 | $145/mo — 5 users | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose ActiveCampaign if
- Small businesses wanting automation and CRM from one vendor
- Anyone who wants a stated refund path rather than a trial that quietly converts
Choose SmartWriter if
- Outbound teams whose reply rates died from templates
Where each one disappoints
ActiveCampaign
- Teams above five people — every tier bundles a fixed seat count
SmartWriter
- Very large lists — per-lead cost adds up quickly
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.
Other options
All ActiveCampaign alternatives All SmartWriter alternatives