ActiveCampaign vs Emma: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | ActiveCampaign | Emma |
|---|---|---|
| tier 1 | $15/mo — 1 user | On request — Up to 10,000 contacts, visual automation builder, dynamic content, standard integrations |
| tier 2 | $49/mo — 1 user | On request — Up to 25,000 contacts, unlimited users, landing page builder, custom event triggers |
| tier 3 | $79/mo — 3 users | On request — Tiered franchise/branch accounts, centralized template locking, aggregate reporting |
| tier 4 | $145/mo — 5 users | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose ActiveCampaign if
- Small businesses wanting automation and CRM from one vendor
- Anyone who wants a stated refund path rather than a trial that quietly converts
Choose Emma if
- Franchises, universities, and multi-location businesses managing local marketing teams
- Brand managers requiring strict template locking to prevent off-brand email designs
Where each one disappoints
ActiveCampaign
- Teams above five people — every tier bundles a fixed seat count
Emma
- Scraped cold outbound B2B prospecting without prior opt-in consent
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.