ActiveCampaign vs Drip: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | ActiveCampaign | Drip |
|---|---|---|
| tier 1 | $15/mo — 1 user | $39/mo — Up to 2,500 contacts, unlimited email sends, visual workflow builder, dynamic segmentation |
| tier 2 | $49/mo — 1 user | $89/mo — Up to 5,000 contacts, free SMS credits, pre-built e-commerce workflows |
| tier 3 | $79/mo — 3 users | $159/mo — Up to 10,000 contacts, dedicated onboarding, priority live chat support |
| tier 4 | $145/mo — 5 users | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose ActiveCampaign if
- Small businesses wanting automation and CRM from one vendor
- Anyone who wants a stated refund path rather than a trial that quietly converts
Choose Drip if
- DTC ecommerce brands using behavioral triggers to segment and monetize customer lists
- Shopify stores wanting deep lifecycle automation with visual revenue attribution
Where each one disappoints
ActiveCampaign
- Teams above five people — every tier bundles a fixed seat count
Drip
- B2B sales teams needing cold email prospect finders and SDR sequences
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.