Pencil
Generates and predicts performance of ad creative
pricingfree tierapichecked 20 Aug 2026
What Pencil is
Pencil turns brand assets and past ad performance into new static and video creative, predicts how each will do before it runs, and pushes approved ads into Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn. Plans are counted in generations — fifty a month at the entry tier, two hundred and fifty above it — and they do not roll over. Every automatic resize into a new format also costs one.
Pricing
| Plan | Price | Annual | What you get |
|---|---|---|---|
| Core | $14/mo | $11/mo | 50 generations a month |
| Growth | $55/mo | $44/mo | 250 generations a month |
| Pro | On request | — | Custom — unlimited generations |
Free access: Six ads free through a guided flow
read from the vendor pricing page · 20 Aug 2026 · how we verify
Best for
- Performance marketers with enough spend to test properly
Not for
- Small budgets — the prediction layer needs data to be useful
Integrations
Pencil alternatives
All 10 alternatives to Pencil, compared Get the Toolvern badge for Pencil
Canva Design tool with AI metered per plan 
AdCreative.ai Generates ad creatives scored for predicted performance T Typeface Brand-trained content generation for enterprises 
Anyword Ad copy scored against performance data before you run it 
Madgicx Autonomous Meta ad optimizer and creative intelligence platform P Persado Enterprise marketing language, tested for response 
QuickAds AI multi-format ad creative generator and programmatic banner design platform 
VidMob Creative analytics and AI video ad performance scoring platform 
MagicBrief AI creative intelligence platform for saving ads and generating storyboard briefs 
CreativeX Creative quality measurement, brand compliance, and visual ad efficiency software Head to head: Pencil vs Canva Pencil vs AdCreative.ai Pencil vs Typeface Pencil vs Anyword Pencil vs Madgicx Pencil vs Persado Pencil vs QuickAds Pencil vs VidMob Pencil vs MagicBrief Pencil vs CreativeX
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.