MarketMuse

What MarketMuse is

MarketMuse plans what to write rather than writing it — the vendor states plainly that it does not produce content for customers and is not a CMS. It maps the topics where a site already has authority, finds the gaps competitors have missed and ranks them by how hard each would be to win. Plan names and monthly brief limits are published; prices are not, so every tier goes through sales.

Best for

• Editors planning a quarter of content at once

Not for

• Writers looking for drafting help — this is upstream of that
• Teams that need to budget before talking to sales — MarketMuse publishes limits but no prices