Supermetrics vs Whatagraph: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Supermetrics | Whatagraph |
|---|---|---|
| tier 1 | €42/mo — 1 data source connector, daily automated refreshes in Google Sheets | €699/mo — From €699 a month, billed annually |
| tier 2 | €109/mo — 5 data source connectors, hourly refreshes, Looker Studio connector | On request — Custom, billed annually |
| tier 3 | On request — Cloud data warehouse pipelines (BigQuery, Snowflake), custom SLAs | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Supermetrics if
- Marketing agencies pulling cross-channel ad spend into client Looker Studio dashboards
- Data analysts needing automated marketing connector pipelines into Google Sheets
Choose Whatagraph if
- Agencies that must present under their own brand
Where each one disappoints
Supermetrics
- Businesses looking for a visual ad design or creative generation tool
Whatagraph
- Small teams — the only self-serve plan starts at €699/mo billed annually
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.