Semrush vs Serpstat: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Semrush | Serpstat |
|---|---|---|
| tier 1 | Free — 1 demo project, 10 reports a day, AI visibility features | $59/mo — 100 searches/day, 10,000 tracked keyword positions, 5 audit projects |
| tier 2 | $117.33/mo — 5 sites, 500 keywords daily, AI search tracking and sentiment | $119/mo — 500 searches/day, 50,000 tracked keyword positions, 3 team members |
| tier 3 | $165.17/mo — 5 sites, 500 keywords, MCP access | $479/mo — 5,000 searches/day, 250,000 tracked keyword positions, white-label reports |
| tier 4 | $248.17/mo — 15 sites, 1,500 keywords, historical data, cannibalisation analysis | — |
| tier 5 | $455.67/mo — 40 sites, 5,000 keywords, share of voice, API | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Semrush if
- Teams that would otherwise buy an SEO suite and an AI-visibility tracker separately
- Anyone needing MCP access to SEO data — it starts at the Starter tier
Choose Serpstat if
- SEO agencies needing high-volume keyword and competitor API queries at competitive pricing
- Growth marketers analyzing competitor Google Search PPC ad copies and keyword bids
Where each one disappoints
Semrush
- Small sites — the entry is $117/mo and the cheap tier caps at 5 sites
Serpstat
- Teams looking exclusively for localized foot-traffic analytics
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.