Rebuy vs VWO: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Rebuy | VWO |
|---|---|---|
| tier 1 | $99/mo — Up to $4,000/mo in Rebuy-generated revenue, smart cart, dynamic upsells, standard support | $356/mo — Up to 50k MTU, A/B testing, heatmaps, visual editor |
| tier 2 | $249/mo — Up to $10,000/mo generated revenue, custom merchandising rules, AB testing, priority support | $790/mo — Up to 100k MTU, multivariate testing, advanced audience segmentation |
| tier 3 | $499/mo — Up to $20,000/mo generated revenue, custom checkout extensions, dedicated account manager | — |
| tier 4 | $999/mo — Custom high-volume revenue tiers, headless API access, custom data models, SLA | — |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Rebuy if
- Shopify stores with enough AOV to move
Choose VWO if
- CRO specialists and ecommerce growth teams running structured A/B testing programs
- Marketing teams combining quantitative test results with qualitative session recordings
Where each one disappoints
Rebuy
- Low-margin stores — pricing scales with attributed revenue
VWO
- Low-traffic websites where achieving statistical significance is impossible
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.