Ranktracker vs Serpstat: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Ranktracker | Serpstat |
|---|---|---|
| tier 1 | $24/mo — 100 tracked keywords, daily updates, 2 competitors per domain, basic web audit | $59/mo — 100 searches/day, 10,000 tracked keyword positions, 5 audit projects |
| tier 2 | $59/mo — 500 tracked keywords, 5 competitors per domain, keyword research tool, SERP checker | $119/mo — 500 searches/day, 50,000 tracked keyword positions, 3 team members |
| tier 3 | $109/mo — 1,000 tracked keywords, unlimited domains, scheduled PDF reports, 3 team seats | $479/mo — 5,000 searches/day, 250,000 tracked keyword positions, white-label reports |
| tier 4 | $209/mo — 2,000 tracked keywords, Looker Studio integration, custom branding, unlimited seats | — |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Ranktracker if
- Small business owners wanting an affordable complete SEO software suite
- Freelance SEOs tracking daily keyword position movements for multiple clients
Choose Serpstat if
- SEO agencies needing high-volume keyword and competitor API queries at competitive pricing
- Growth marketers analyzing competitor Google Search PPC ad copies and keyword bids
Where each one disappoints
Ranktracker
- Cold outbound B2B sales automation
Serpstat
- Teams looking exclusively for localized foot-traffic analytics
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.