Profound vs Scrunch AI: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Profound | Scrunch AI |
|---|---|---|
| tier 1 | $99/mo — ChatGPT tracking only, 50 prompts, 100 agent credits a month | $250/mo — 125 unique prompts, 5 site audits a month, 1 brand workspace, 5 seats |
| tier 2 | $399/mo — 3 answer engines, 100 prompts, 400 agent credits | On request — Custom prompts, workspaces and seats |
| tier 3 | On request — Up to 9 answer engines, SSO/SAML, SOC 2 | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Profound if
- Brands whose buyers now start in an AI assistant
Choose Scrunch AI if
- Teams that want AI visibility data in Looker Studio rather than another dashboard
- Agencies auditing whether client sites are readable by AI agents
Where each one disappoints
Profound
- Small sites — pricing is quoted and enterprise-shaped
Scrunch AI
- Anyone tracking a single brand casually — the floor is $250/mo
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.