Pathmatics by Sensor Tower vs WhatRunsWhere: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Pathmatics by Sensor Tower | WhatRunsWhere |
|---|---|---|
| tier 1 | $1500/mo — Cross-channel digital ad tracking, spend estimates, creative archive | $299/mo — Desktop display ad tracking, top creative analysis, publisher placement reports |
| tier 2 | $4500/mo — Full OTT & social intelligence, custom category taxonomies, API access | $399/mo — Desktop + Mobile + Native networks, 500+ ad networks, real-time alerts |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Pathmatics by Sensor Tower if
- Enterprise brand managers tracking competitor ad spend across social and OTT
- Media agencies formulating competitive digital media pitch decks
Choose WhatRunsWhere if
- Media planners evaluating publisher ad networks for direct display buys
- Digital marketing agencies benchmarking competitor paid media strategies
Where each one disappoints
Pathmatics by Sensor Tower
- Solo WordPress publishers
WhatRunsWhere
- Social media influencer outreach databases
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.
Other options
All Pathmatics by Sensor Tower alternatives All WhatRunsWhere alternatives