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Pathmatics by Sensor Tower vs SocialPeta: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanPathmatics by Sensor TowerSocialPeta
tier 1 $1500/mo — Cross-channel digital ad tracking, spend estimates, creative archive $59/mo — Access to top 100,000 ad creatives, standard search filters
tier 2 $4500/mo — Full OTT & social intelligence, custom category taxonomies, API access $249/mo — Full network database, playable ads analysis, competitor tracking
tier 3 On request — Custom data API, dedicated data analyst, unlimited user seats

read from both vendors' pricing pages · 22 Aug 2026 · how we verify

Choose Pathmatics by Sensor Tower if

  • Enterprise brand managers tracking competitor ad spend across social and OTT
  • Media agencies formulating competitive digital media pitch decks

Choose SocialPeta if

  • Mobile gaming studios analyzing competitor playable ads and video creative
  • Enterprise app publishers tracking global UA media spend and ad networks

Where each one disappoints

Pathmatics by Sensor Tower

  • Solo WordPress publishers

SocialPeta

  • Local small business SEO citation building

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

Other options