Optimizely vs VWO: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Optimizely | VWO |
|---|---|---|
| tier 1 | On request — Visual A/B testing, stats engine, audience targeting | $356/mo — Up to 50k MTU, A/B testing, heatmaps, visual editor |
| tier 2 | On request — Server-side flags, mobile SDKs, rollouts | $790/mo — Up to 100k MTU, multivariate testing, advanced audience segmentation |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Optimizely if
- Enterprise engineering and product teams needing server-side feature flags and A/B experiments
- Large ecommerce brands optimizing multi-step checkout funnels and personalized homepages
Choose VWO if
- CRO specialists and ecommerce growth teams running structured A/B testing programs
- Marketing teams combining quantitative test results with qualitative session recordings
Where each one disappoints
Optimizely
- Small businesses with budgets under $20,000/year
VWO
- Low-traffic websites where achieving statistical significance is impossible
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.