Optimizely vs Rebuy: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Optimizely | Rebuy |
|---|---|---|
| tier 1 | On request — Visual A/B testing, stats engine, audience targeting | $99/mo — Up to $4,000/mo in Rebuy-generated revenue, smart cart, dynamic upsells, standard support |
| tier 2 | On request — Server-side flags, mobile SDKs, rollouts | $249/mo — Up to $10,000/mo generated revenue, custom merchandising rules, AB testing, priority support |
| tier 3 | — | $499/mo — Up to $20,000/mo generated revenue, custom checkout extensions, dedicated account manager |
| tier 4 | — | $999/mo — Custom high-volume revenue tiers, headless API access, custom data models, SLA |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Optimizely if
- Enterprise engineering and product teams needing server-side feature flags and A/B experiments
- Large ecommerce brands optimizing multi-step checkout funnels and personalized homepages
Choose Rebuy if
- Shopify stores with enough AOV to move
Where each one disappoints
Optimizely
- Small businesses with budgets under $20,000/year
Rebuy
- Low-margin stores — pricing scales with attributed revenue
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.