Omnisend vs Sendlane: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Omnisend | Sendlane |
|---|---|---|
| tier 1 | Free — 250 contacts, 500 emails/month, pre-built ecommerce automations | $100/mo — 5,000 contacts, unlimited email sends, intelligent send time, review collection |
| tier 2 | $16/mo — 500 contacts, 6,000 emails/month, AI subject generator, 24/7 priority support | $250/mo — 15,000 contacts, dedicated onboarding specialist, advanced multi-channel flows |
| tier 3 | $59/mo — 2,500 contacts, unlimited emails, free SMS credits, advanced reporting | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Omnisend if
- E-commerce merchants on Shopify and WooCommerce looking for pre-built automated email and SMS recipes
- Stores wanting an easier and more affordable alternative to Klaviyo
Choose Sendlane if
- High-growth DTC ecommerce merchants on Shopify Plus
- Marketing directors consolidating email, SMS, and review tools
Where each one disappoints
Omnisend
- B2B SaaS companies sending personalized plain-text cold sales sequences
Sendlane
- B2B corporate sales teams requiring CRM telephony dialers
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.