Nightwatch vs Serpstat: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Nightwatch | Serpstat |
|---|---|---|
| tier 1 | $39/mo — 250 tracked keywords, 50 websites, 5,000 site crawl pages, daily rank updates | $59/mo — 100 searches/day, 10,000 tracked keyword positions, 5 audit projects |
| tier 2 | $99/mo — 1,000 tracked keywords, unlimited websites, 15,000 site crawl pages, automated white-label reports | $119/mo — 500 searches/day, 50,000 tracked keyword positions, 3 team members |
| tier 3 | $369/mo — 5,000 tracked keywords, API access, custom integrations, dedicated support | $479/mo — 5,000 searches/day, 250,000 tracked keyword positions, white-label reports |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Nightwatch if
- SEO agencies and international companies tracking keyword rankings across thousands of local zip codes
- Marketers needing consolidated rank monitoring across Google, YouTube, and alternative search engines
Choose Serpstat if
- SEO agencies needing high-volume keyword and competitor API queries at competitive pricing
- Growth marketers analyzing competitor Google Search PPC ad copies and keyword bids
Where each one disappoints
Nightwatch
- Sales development reps seeking automated cold outbound dialers
Serpstat
- Teams looking exclusively for localized foot-traffic analytics
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.