Metricool vs Upfluence: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Metricool | Upfluence |
|---|---|---|
| tier 1 | Free — 1 brand, 20 posts a month, 5 competitors, 30 days of analytics; no LinkedIn or X | On request — 14M+ creator database across major platforms |
| tier 2 | €16/mo — From €16 — 10 brands, unlimited publishing, 100 competitors, LinkedIn | On request — Campaign launch, zero fees on tracked sales |
| tier 3 | €43/mo — From €43 — 50 brands, approvals, Looker Studio connector, API | On request — End-to-end from discovery to payment |
| tier 4 | On request — White label, dedicated manager | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Metricool if
- Agencies managing many brands — 50 on the €43 tier is generous
- Anyone who wants competitor tracking inside a scheduler rather than as a separate tool
Choose Upfluence if
- Brands whose creator sales are large enough that a percentage cut would hurt — the fee is fixed
- Teams that want only discovery, or only campaign management, and not the whole suite
Where each one disappoints
Metricool
- Teams whose main channel is LinkedIn or X — both are excluded from the free plan
Upfluence
- Anyone who needs a price without a sales call — every module is custom-quoted
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.