Metricool vs Sprout Social: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Metricool | Sprout Social |
|---|---|---|
| tier 1 | Free — 1 brand, 20 posts a month, 5 competitors, 30 days of analytics; no LinkedIn or X | $79/mo — Per seat — up to 5 social profiles |
| tier 2 | €16/mo — From €16 — 10 brands, unlimited publishing, 100 competitors, LinkedIn | $199/mo — Per seat — 5 social profiles, competitor insights |
| tier 3 | €43/mo — From €43 — 50 brands, approvals, Looker Studio connector, API | $299/mo — Per seat — unlimited profiles |
| tier 4 | On request — White label, dedicated manager | $399/mo — Per seat — unlimited profiles, advanced automation |
| tier 5 | — | On request — Custom |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Metricool if
- Agencies managing many brands — 50 on the €43 tier is generous
- Anyone who wants competitor tracking inside a scheduler rather than as a separate tool
Choose Sprout Social if
- Larger teams needing approvals, listening and reporting in one place
Where each one disappoints
Metricool
- Teams whose main channel is LinkedIn or X — both are excluded from the free plan
Sprout Social
- Small teams — at $79 per seat the entry cost rises fast with headcount, and both cheap tiers cap at 5 profiles
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.