Metricool vs Publer: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Metricool | Publer |
|---|---|---|
| tier 1 | Free — 1 brand, 20 posts a month, 5 competitors, 30 days of analytics; no LinkedIn or X | $12/mo — Per 3 accounts, unlimited scheduling, AI assist, link in bio |
| tier 2 | €16/mo — From €16 — 10 brands, unlimited publishing, 100 competitors, LinkedIn | $23/mo — Per 3 accounts, analytics & reports, hashtag suggestions, team approval workflow |
| tier 3 | €43/mo — From €43 — 50 brands, approvals, Looker Studio connector, API | — |
| tier 4 | On request — White label, dedicated manager | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Metricool if
- Agencies managing many brands — 50 on the €43 tier is generous
- Anyone who wants competitor tracking inside a scheduler rather than as a separate tool
Choose Publer if
- Social media agencies managing diverse client accounts on a flexible per-account pricing model
- Small teams wanting integrated Canva design, RSS auto-publishing, and AI caption writing
Where each one disappoints
Metricool
- Teams whose main channel is LinkedIn or X — both are excluded from the free plan
Publer
- Enterprise organizations requiring strict multi-tier legal compliance audit logs
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.