Metricool vs Planoly: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Metricool | Planoly |
|---|---|---|
| tier 1 | Free — 1 brand, 20 posts a month, 5 competitors, 30 days of analytics; no LinkedIn or X | $16/mo — 1 social profile set, 60 uploads/month, visual grid planner |
| tier 2 | €16/mo — From €16 — 10 brands, unlimited publishing, 100 competitors, LinkedIn | $28/mo — 2 social profile sets, unlimited uploads, AI caption generator |
| tier 3 | €43/mo — From €43 — 50 brands, approvals, Looker Studio connector, API | $43/mo — 3 social profile sets, unlimited uploads, team collaboration seats |
| tier 4 | On request — White label, dedicated manager | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Metricool if
- Agencies managing many brands — 50 on the €43 tier is generous
- Anyone who wants competitor tracking inside a scheduler rather than as a separate tool
Choose Planoly if
- Content creators, influencers, and boutique brands planning visual social aesthetic feeds
- Social media marketers needing multi-platform video auto-scheduling from one calendar
Where each one disappoints
Metricool
- Teams whose main channel is LinkedIn or X — both are excluded from the free plan
Planoly
- Enterprise customer support teams handling high-volume incoming Twitter DM tickets
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.