Measured vs Triple Whale: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Measured | Triple Whale |
|---|---|---|
| tier 1 | $2500/mo — Continuous in-market incrementality testing, cross-channel attribution, media mix modeling | Free — 12-month lookback, 10 users, blended ROAS across channels |
| tier 2 | $6000/mo — Full portfolio testing, custom retailer sales data feeds, dedicated data science strategist | $179/mo — Everything in Free, plus paid features |
| tier 3 | — | $549/mo — Trusted attribution, AI operator across the app and Slack |
| tier 4 | — | $1349/mo — Automated growth workflows |
| tier 5 | — | On request — Unified measurement and AI orchestration |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Measured if
- Direct-to-consumer and omnichannel brands spending over $1M annually on digital ads
- CMOs wanting independent proof of incrementality beyond Meta and Google reported ROAS
Choose Triple Whale if
- Stores wanting one blended view across ads, store and Amazon
- Founders testing attribution before paying — the free tier keeps a 12-month lookback
Where each one disappoints
Measured
- Early-stage startups spending less than $10,000 monthly on ads
Triple Whale
- Anyone budgeting from the tier price alone — GMV moves the final figure
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.